Resulta fundamental salir a la calle e intercambiar experiencias con colegas, ir a demostraciones y talleres de trabajo o simplemente organizar actividades con los propios clientes. El presente artículo ofrece 24 sugerencias para estimular las ventas en floristerías.
Flowers are storytellers. Their stories include where they came from and what they symbolize. They can make a world of difference to the success of our businesses. Michelle Brisebois tells us some web sites that have used this concept successfully.
Note written by Gayle Smith and published in the last issue of the Canadian Florist Magazine. In this note she tell us about how you can streamline or improve a procedure in your shop to make it more effective. Miss Smith includes advices about flower handling and product rotation, use of digital photos, training of employees, and cleanliness of the store.
Floral Industry Make Over Your Shop: Ten Steps to a Brand New Look In the last issue of the Canadian Florist Magazine, visual design expert Linda Cahan offers ten steps for store design in the retailers stores. Article includes a link to other text of Linda in which she speaks to us about the power of colour.